I fell pregnant in the summer of 2010.

I couldn’t wait to tell people and was excited by the prospect of shopping for maternity clothes to show off my growing bump. I had visions of myself blossoming into a yummy mummy. Moving through pregnancy and into breast-feeding with a sense of style and grace…

… the reality couldn’t have been more different! Rather than breeze through, I waded through a flood of fashion frustrations – unable to find anything to wear!

I wanted something more than the high street offered – something luxurious – but at the same time something that I could wear every day. Something suitable for the office, the shops, coffee with the girls, or dinner with my husband. I turned to the Internet and found a number of beautiful collections, but none satisfied my search – too much body-con and occasional wear. I wanted body skimming and ‘any-time wear’.

After my living situation changed and I was forced to put all my things into storage in Glasgow, I found that even though I have very little free time, I still wanted to be creative and put myself to work on the series of problems that motherhood brings.

Breast-feeding brought new challenges. I forced myself to feed in public, but finding clothes that flattered and functioned was difficult. Reflux was a constant worry and milk-stained clothing became the norm. I needed easy and discrete access and the ability to change my clothes when reflux struck! The high street offered very little and designer collections were beautiful, but impractical.

As my experience of motherhood grew, so did my realisation that there was an immediate need for a range of luxury maternity dresses for real mums. A collection that flattered and functioned – disguised lumps and bumps, made breast-feeding stress-free and could go in the washing machine! And so the Bibee Dress was created.

Bibee Dresses are unique, easy to wear, versatile dresses for real mums. Designed to be worn every day they will take you through your pregnancy and beyond…..


Nicola Norris
Creative Director of Bibee Dresses